Online Marketing Manager

Responsibilities

Media Management: Prospect for, evaluate and negotiate for media placement opportunities (across a variety of online direct response marketing channels including acquisition email, search, online display advertising and online lead generation) that fulfill the company’s stated volume and profit targets for new customer acquisition; manage logistics of deployment schedules for acquisition media campaigns; forecast and report on return on investment status of each customer acquisition campaign.

Campaign Optimization: Identify opportunities to measurably improve the company’s marketing campaigns; design and execute marketing experiments to test the validity of team member ideas; analyze and report on test results and roll “winning" tests into the “live" campaign environment

Advertising Creative Development: Lead in-house and third party resources (Copywriters, Graphic Designers, Web Developers) throughout the development lifecycle to produce advertising creative assets that meet the company’s goals. You’ll be managing the full process; from idea conception to campaign launch.

Marketing Operations: Manage production and deployment schedules of campaigns throughout their lifecycles, coordinating as necessary with the IT, Call Center, and Fulfillment departments

Market & Competitive Intelligence: Monitor the marketplace, competitive landscape, industry trends, and third party data sources to constantly identify new marketing opportunities and / or potential threats.

Marketing Analytics: Interface with Analytics group on an ongoing basis to forecast and monitor customer behavior and lifetime value across various campaign segments; run daily and weekly marketing performance reports (including predictive models); execute ad hoc analyses, as needed, to uncover strategic opportunities for Marketing department and company as a whole; research and assist in the selection and installation of data mining and analytics tools for reporting and analysis.

Qualifications

The ideal candidate will meet the following qualifications:

• 2-5 years of experience in a campaign management capacity in Internet Advertising and Marketing, Consumer E-commerce, and/or Direct Response Marketing
• Enthusiastically committed to establishing oneself as top talent in the field of Internet Advertising and Marketing, Consumer E-commerce, and/or Direct Response Marketing as well as pursuing development of own knowledge base and skill set through constant learning
• Strong intuition of the consumer retail business and with the general economics of direct response advertising
• Strong quantitative analysis skills with the ability to make data-justified business decisions (a high level of proficiency in the use of MS Excel required and a basic working familiarity with applied statistics a plus)
• Extremely detail oriented with the ability to precisely manipulate large, multi-faceted data sets (experience in the use of MS SQL database and web analytics tools such as Webtrends or Omniture SiteCatalyst a plus)
• Strong time management and organizational skills; ability to manage projects under tight deadlines to a pre-defined business result
• Strong interpersonal written and oral communication skills
• Four-year degree required; degree in MIS, Marketing or general Business preferred years of experience in a campaign management capacity in Internet Advertising and Marketing, Consumer E-commerce, and/or Direct Response Marketing